If opponents find it relatively easy or affordable to mimic our low-cost methods, then our cost leadership advantage will be too short-lived to generate a useful edge in the market. For highest possible efficiency, our company achieved the cost advantage in ways difficult for opponents to match or copy. In seeking a cost advantage over opponents, we incorporated features and services that customers consider essential. Our strategic focus is meaningfully reduced costs than rivals - in terms of affordability. We achieved a low-cost leadership and became the sector's lowest-cost organization, capitalizing on the lack of opponents with relatively low costs. Attempting to be the sector's overall low-cost provider has been a highly effective competitive approach in this market as there are many price-sensitive customers (Cunningham & Harney, 2012). We are striving to accomplish minimal overall cost than opponents and appeal to a wide variety of customers, usually by underpricing opponents. Our company employed a low-cost organization strategy. GLO-BUS Strategic Plan GLO-BUS Strategic Plan
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